‍Understanding the Economic Impact of Nature in Design

Biophilic design, which incorporates natural elements into built environments, is often perceived as a luxury rather than a necessity. However, a growing body of research reveals that the economic benefits of biophilic design, particularly using preserved gardens and moss walls, far out weigh the initial investment. By creating spaces that nurture our innate connection to nature, businesses and institutions can realize significant financial gains through improved employee productivity, reduced absenteeism, enhanced customer experiences, and increased property values.

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The economic impact of biophilic design extends beyond immediate aesthetic improvements. It touches on various aspects of business performance, from human resource metrics to energy consumption and real estate value. As we delve into the economics of biophilic design, we'll explore how preserved nature elements offer a unique combination of biophilic benefits and cost-effectiveness, making them a smart choice for businesses looking to improve their bottom line while creating more humane and inspiring environments.

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Increased Productivity and Creativity

One of the most significant economic benefits of biophilic design is its impact on productivity and creativity. Studies have shown that exposure to nature, even in preserved form, can boost productivity by 8-12%.For a company with 1,000 employees earning an average salary of $70,000, an 8%productivity increase could result in an additional $5.6 million in productive value annually. This substantial boost in output can be achieved through strategic placement of preserved moss walls, planter inserts and wall gardens in workspaces.

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Moreover, the presence of natural elements has been linked to enhanced creativity and problem-solving skills. In industries where innovation is key, this can translate to improved product development, more efficient processes, and ultimately, a stronger market position. The use of preserved nature in biophilic design allows companies to harness these benefits without the ongoing maintenance costs associated with living plants, providing a sustainable solution for long-term productivity gains.

Reduced Absenteeism and Improved Well-being

Biophilic design elements, such as preserved gardens and moss walls, contribute significantly to employee well-being, leading to reduced absenteeism and associated costs. Research indicates that employees in environments with natural elements report higher job satisfaction and lower stress levels. If biophilic design reduces absenteeism by just 1% (the actual number is more than 1% indeed), a company of 1,000 employees could save approximately $700,000 per year in lost productivity and replacement costs.

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Furthermore, the improved well-being fostered by biophilic environments can lead to reduced healthcare costs for both employees and employers. While preserved plants don't actively filter air like living plants, they contribute to a perceived improvement in air quality and overall environmental satisfaction. This perception can have real physiological benefits, potentially reducing stress-related illnesses and the associated healthcare expenses.

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Enhanced Customer Experience and Increased Sales

In retail and hospitality settings, biophilic design can create more appealing environments that encourage customers to stay longer and spend more. Studies have shown that the presence of natural elements can increase the willingness to pay by 8-12% for goods and services, that includes the rent for nature inspired buildings. Preserved moss walls, planter inserts and preserved foliage gardens offer a visually striking way to incorporate these elements without the challenges of maintaining living plants in commercial spaces.

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The unique aesthetic appeal of preserved nature installations can also serve as a differentiator in competitive markets. By creating memorable, Instagram-worthy spaces, businesses can attract more customers and enhance brand loyalty. This increased foot traffic and customer retention directly contributes to higher sales figures and improved revenue streams, offering a tangible return on the investment in biophilic design.

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Energy Savings and Sustainable Design

While preserved plants don't actively contribute to energy reduction like living green walls, they can indirectly lead to energy savings. The presence of natural elements has been shown to increase thermal comfort perception, potentially allowing for a wider range of acceptable temperatures and reduced HVAC usage. This can result in significant energy savings overtime, particularly in large commercial spaces.

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Additionally, the use of preserved nature in biophilic design aligns with broader sustainability goals. Unlike artificial plants that require replacement every few years, high-quality preserved moss and plants maintain their appearance for extended periods with minimal upkeep. This longevity reduces waste, and the carbon footprint associated with frequent replacements, contributing to a more sustainable and cost-effective approach to interior design.

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Improved Real Estate Value and Leasing Potential

Buildings that incorporate biophilic design elements, including preserved nature installations, often see an increase in their real estate value. The unique aesthetic and well-being benefits associated with these spaces make them more attractive to potential buyers or tenants. In commercial real estate, this can translate to higher lease rates and reduced vacancy periods, directly impacting the property's profitability.

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For businesses looking to attract and retain top talent, the presence of biophilic elements can be a significant draw. As workplace quality becomes an increasingly important factor in job selection, companies that invest in creating nature-inspired environments gain a competitive edge in the job market. This can lead to reduced recruitment costs and higher employee retention rates, further contributing to the economic benefits of biophilic design.

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Long-Term Cost-Effectiveness of Preserved Nature

One of the key economic advantages of using preserved moss walls and gardens in biophilic design is their long-term cost-effectiveness. Unlike living plants that require constant maintenance, watering, and periodic replacement, preserved nature elements maintain their appearance for years with minimal upkeep. This significantly reduces ongoing maintenance costs and ensures that the initial investment continues to pay dividends over an extended period. Especially when the preserved garden and moss wall provider is chosen with proven track record and extended life cycle (like Garden on the Wall^®’s extended life cycle that would give 20 plus years life), the clients can have the lowest cost of investment for a long period of time.

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Moreover, the flexibility of preserved nature installations allows for easy reconfiguration as business needs change. This adaptability ensures that the investment in biophilic design remains valuable even as organizations evolve, providing a sustainable solution that can grow and change with the company. The combination of low maintenance requirements and design flexibility makes preserved nature an economically sound choice for businesses looking to implement biophilic design principles.

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Conclusion: A Sound Investment in the Future

The economic case for biophilic design, particularly using preserved gardens, moss walls, and planter inserts is compelling and multifaceted. From immediate productivity gains to long-term savings on maintenance and energy costs, the financial benefits are clear. Moreover, the positive impacts on employee well-being, customer experience, and brand image contribute to a comprehensive ROI that extends far beyond the balance sheet.

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As businesses and institutions increasingly recognize the value of creating spaces that nurture our connection to nature, preserved nature elements offer a sustainable, cost-effective, and impactful solution. By investing in biophilic design today, organizations can position themselves for economic success and resilience in the years to come, all while creating more humane and inspiring environments for their employees and customers.

For more information on this subject and other related information, please visit our website: www.gardenonthewall.com