CASE STUDY
Nature's Way
Nurturing Nature: A Biophilic Oasis at Nature's Way HQ
location
Greenbay, WI
Client
Nature's Way
Year
2021
Architectural Firm
Performa
The Karma Group, representing Nature’s Way, approached Garden on the Wall® to contribute to their latest construction endeavor in Green Bay, WI. Their vision was clear: they sought an organic-shaped garden to grace the 2-story lobby space, infusing it with the essence of biophilia and reflecting their brand's commitment to natural living.
Design Concept and Execution:
Garden on the Wall® took on the challenge with enthusiasm, aiming to create a masterpiece that not only complemented the client's brand ethos but also served as a beacon of biophilic design. Drawing inspiration from Nature's Way logo, the garden wall took shape as a leaf, adorned with flowing curves and waves, evoking vitality, and movement. Every element was meticulously selected to embody the company's values of purity and sustainability, resulting in a biodiverse tapestry of ferns, flower foliage, and moss species, all sustainably preserved.
Installation & Impact:
To enhance the illusion of a floating garden and accentuate the organic shape, a frameless finish was pursued, seamlessly blending the garden wall with its surroundings. The result exceeded expectations, transcending mere aesthetics to become a testament to the harmonious relationship between humanity and nature. Beyond enhancing the visual appeal of the lobby space, the garden wall fosters a deeper connection to the natural world, embodying the principles of biophilic design and echoing the client's commitment to holistic wellness. The collaboration between Garden on the Wall® and Nature's Way represents a triumph of biophilic design, creating an oasis of tranquility and vitality within the heart of the corporate headquarters. Through thoughtful integration of brand values and natural elements, the garden wall stands as a testament to the enduring power of nature to inspire, rejuvenate, and nurture the human spirit.
